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Coke's True Colours 22-Feb-2012

In October last year, Coke released its holiday plans for the US market, which revolved around suppo..

The New Science of Viral Ads: Why Some Ads Go Viral and Others Don't 22-Feb-2012

It’s the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers ..

Beyond brand: how today’s marketing directors have to drive category growth 20-Feb-2012

Marketing leaders in the second decade of the 21st century are facing post-financial crisis frugalit..

DIY Apps Save Small Businesses Time, Money 13-Feb-2012

A study estimates that small companies have cut 725.3 million annual employee hours by using mob..

Retailers must respond to "showrooming" 25-Jan-2012

NEW YORK: Retailers in a variety of categories face an increasing need to respond to "showrooming", ..

Don't Think Different, Think About Different Things 13-Jan-2012

by Art Markman This post is about innovation. But before we get started, imagine the produce..

Facebook's newest frontier: inside the car 13-Jan-2012

SAN FRANCISCO (Reuters) - At restaurants, at movies and at the office, checking Facebook has become ..

How to Write Taglines That Double Sales 04-Jan-2012

Two Customer Types Taglines for products and brands are everywhere, but often they don&rsqu..

Why Marketer Love for QR Codes Is Not Shared by Consumers 04-Jan-2012

Quick-response codes are everywhere these days, even the soccer field. This fall, a squad of London ..

When Moms Shop, They're Highly Digitized - and Not Just for Pencils and Wipes 30-Dec-2011

Busy Mothers Play to Win, Using New Technology to the Hilt, Buying School Supplies or a Family C..