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DIY Apps Save Small Businesses Time, Money

13-Feb-2012

A study estimates that small companies have cut 725.3 million annual employee hours by using mobile apps, equaling $17.6 billion in savings.

By Rachael King.

Realtor Nick Galiano wanted to create a downloadable application that would let clients browse his firm’s home listings from mobile phones. Professional software developers wanted him to cough up $30,000 for a trio of apps for Apple’s (AAPL) iPhone, Research In Motion’s (RIMM) BlackBerry, and devices using Google’s (GOOG) Android operating system. Then he found Appsbar, a Deerfield Beach (Fla.)-based company that builds apps at no charge, seeking instead to make money from advertising placed inside the apps.

“It’s amazing how you can create something in a couple of hours that would have taken a company $10,000 and six to eight weeks to develop,” says Galiano, who built the app for his Metairie (La.)-based company using the Appsbar website.

Small business owners eager to create mobile apps—whether to market services to customers or improve internal productivity—are finding a growing array of alternatives to hiring professional programmers. Aside from Appsbar, the list also features such companies as MyAppBuilder, AppBreeder, AppsGeyser, Mobile Roadie, and Socialize, which makes the AppMakr tool.

Read full article. Cited in Businessweek Insider, Saturday 11 February 2012.


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